Led by Eric Cantona, the Nike-Google Joga Bonito campaign was a beautifully executed marketing campagin by Nike. Established in 2006, the campaign sought to bring back the essence of soccer by relating the beauty of the game. In Portugese, "Joga Bonito" means 'play beautifully.' This clip features Brazil & Portugal in an intense game of keep a way.
beast, nike always has some strong ads. like the jordan brand one, lead the charge
ReplyDelete