One way to think about online video is to consider how big a chunk it takes out of our daily lives. The amount of time U.S. Internet users spend watching video is up an impressive 40 percent year over year. Watchers tuned in for 273.1 minutes of online video in the month of November 2008, up from 195 minutes in November 2007, according to comScore.
That’s not the only measure that went up. The number of videos viewed increased 34 percent, to 12.7 billion videos, up from 9.5 billion last November. But the number of video viewers is not growing quite as fast; it was up 6 percent, to 146 million from 138 million. Still, that’s stayed fairly constant since last year at about three-quarters of total U.S. Internet users (which is not in itself a fast-growing category).
In terms of where we’re watching, YouTube is clearly at the top of the heap — accounting for 98 percent of Google’s 40.3 percent market share — but other players have shifted on and off the top 10. There’s Hulu, of course; it’s at No. 6. Turner Network also made its way onto the list, while Break and ABC.com dropped off.
via Will Houghteling
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