Never heard of the Cool Cats but their movement is intriguing. The natural progression of Ed Banger Records collaborations with So Me. Their colorful marketing efforts are creative and unique. The brand is also bringing a pop up store to L.A from April 16th to April 21st with a culminating party at Cinespace on the 21st. The pop up shop is gonna be posted at Baracuda on Melrose Ave. Probably gonna be a good time because it seems like these "cats" don't take themselves too seriously. In their own words: Cool Cats tshirts ain't thick and our prints are soft. Because we don't wear those big hip hop tee shirts anymore, like we used to, do you ?
via hypebeast
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