We all know Jay likes the iconic imagery. Throw in some noteworthy cameos and you've got a Jay video. D.O.A. doesn't stray from the mold. I respect the message. A call to bring originality and innovation back to the game. At 39 and relevant, Jay can be described as the Godfather of hip hop, but does he have enough clout to curtail the prevalence of auto-tune within the industry? Time will tell. Lebron cameo is unnecessary but neccessary at the same time. Cut scene might make you chuckle. It's Hovi Baby.