I'm not quite sure how they do it, but Urban Outfitters has managed to stay on point with theirs for a while now. Alarmingly on point to be frank. Here we have a corporation, that maneuvers like it's a local mom and pop store, just with extraordinary inventory. Although late on their adoption of the fixed gear movement, Urban Outfitters entrance into the bike game is a straight up power move. While riding fixed gear may be a growing trend, fucking with bikes is a lifestyle choice. For UO to associate with that is, quite frankly brilliant. Coppin a fixed gear may be a stretch for some but coppin a bike is essential. Trust.